Good SEO content answers your visitor's question better than anyone else. Our copywriters write pages, blogs and knowledge base articles that are discoverable, citable for AI and sound like your brand.
Topic clusters and pillar pages
We build topical authority with topic clusters: an extensive pillar page per main topic, supported by in-depth articles that link to each other logically. That shows search engines you fully master a subject.
Human first, machine too
We write for people, with a structure that helps machines: direct answers, clear headings, lists, sources and author information. We use AI as an aid for research and structure, not as a replacement for expertise and a voice of your own.
Why it works
Why it works.
Discoverable
Written around real search queries.
Convincing
Copy that drives action.
Citable
Clear enough for AI answers.
Tools & platforms
How long should an SEO text be?
There is no ideal word count. A text should be as long as needed to answer the searcher's question completely and clearly. For a short question that is a few paragraphs, for an extensive topic a complete guide.
Can I use AI for SEO content?
Google assesses content on quality and helpfulness, not on how it was made. Mass-generated content without added value does violate the guidelines. AI can be a good tool, provided an expert reviews and enriches the content and gives it a voice of its own.
How often should I publish new content?
Consistency helps, but quality beats quantity. Better two strong articles a month than ten mediocre ones. Updating existing content often pays off well too.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.