Content Marketing & Online Ads

With Google Ads you are visible the moment someone actively searches for your product or service. We build campaigns in Search, Shopping, Performance Max and YouTube that are focused on conversions, not clicks.

Foundation first

A good campaign starts with a clean account setup and reliable conversion tracking via Google Tag Manager, GA4 and Consent Mode v2. Then come keyword research, a logical campaign structure and ad copy that matches your landing page. Already have an account? Then we start with an audit.

From Search to Performance Max

Search for direct demand, Shopping and Performance Max for web shops, YouTube for reach and remarketing. We choose the mix that fits your goal, steer PMax with audience signals and exclusions, and where useful add Microsoft Ads for extra reach via Bing.

Why it works

Why it works.

01

Visible right away

Get found as soon as your campaign is live.

02

Purchase intent

Reach people who are already searching.

03

Measurable

You see what every euro delivers.

Tools & platforms

Google AdsMicrosoft AdsYouTubeGoogle Tag ManagerGoogle Analytics 4Looker Studio

Frequently asked questions

Frequently asked

All questions about Content & Ads
How much does a click in Google Ads cost?

It varies greatly per industry and keyword: from a few tens of cents to several euros, and in competitive B2B markets sometimes more. Upfront we make an estimate based on keyword data.

What is the difference between Google Ads and SEO?

With Google Ads you pay per click and are visible immediately. SEO builds organic visibility that lasts longer but takes time. Together they are strongest: ads for speed, SEO for sustainable growth.

Do you also advertise via Microsoft Ads (Bing)?

Yes. Campaigns from Google Ads are easy to import into Microsoft Ads. Especially in B2B and with a slightly older audience, that is interesting extra reach.

More answers in our knowledge base

Today may be the day to meet your strategic partner.

Launch your project today

Martijn RoefsNoud van der StappenAlexander KoselkaMaud BouwmansFinn OliemeulenMartijn, Noud and the rest of the team are ready for you.