Food & Retail

Yes. From an artisan baker or butcher with one shop to food producers, retail chains and web shops with thousands of products. For an independent shop we often start small, with a visual identity, a clear website and a solid Google Business Profile. Larger retailers we help with web shops, integrations, campaigns and brand guidelines for every location. We tailor the approach and budget to where you are now, and build it so you can easily expand later.

It depends on your product range, growth plans and existing systems. Shopify is strong on ease of use and rapid growth, WooCommerce offers a lot of flexibility and Webflow is ideal for a compact range with a premium brand experience. If you also sell in a physical shop, we check how well your till system connects. We give honest advice on what suits you, even if that means your current web shop is still perfectly fine.

We migrate carefully, with redirects, keeping the URL structure where possible and technical SEO checks before and after launch. Product data, customer accounts and reviews come along wherever the platform allows it. After the switch we keep a close eye on Search Console and your traffic for a few weeks, so we can adjust quickly. That way your search visibility is preserved as well as possible. Read more under website migration.

Since June 2025 the accessibility requirements of the European Accessibility Act apply to many web shops; microenterprises are largely exempt. If you are unsure whether it applies to you, check with your trade association or a legal adviser. We build and improve web shops with accessibility as a starting point, such as sufficient contrast, keyboard navigation, clear forms and alt text on product photos. Rules aside, it makes ordering easier for everyone.

Yes. From Google Shopping and Meta Ads to email flows, social media and local SEO: we drive a flow of visitors and keep customers engaged after their first purchase. For a food business or shop the focus is often on the neighbourhood and returning customers, for a web shop on the return per campaign. We start with proper tracking, so you can see what every euro delivers. Then we shift budget to what works, with Google Ads and email marketing.

Start with the second in which someone walks past the shelf. What should they see? Usually one thing: what it is and why it is different. A clear brand name, a strong colour or shape and a calm back do more than ten claims on the front. In the packaging design we neatly make room for the mandatory information, such as ingredients, allergens and shelf life. You supply the correct content or have it checked. We make sure it is legible and fits.

Buyers are offered lots of new products and have little time. Help them with a short sales presentation or product sheet: what it is, who it is for, what the margin and shelf life are, and how it fits their range. Good product photography and a sample pack that looks well cared for do the rest. We make that presentation in your own style, so you can adapt it yourself for each meeting. We cannot promise you a spot on the shelf, but we can promise a strong story at the table.

Yes, and for many producers and wholesalers it saves a lot of email and phone calls. In a B2B web shop a regular customer logs in and sees their own prices, volume discounts and delivery days. Last week's order is repeated in a few clicks. With integrations to your ERP, such as Exact, AFAS or Odoo, orders and stock end up in the right place automatically. It does not have to look dull, but above all it has to be fast.

Show what happens behind the door. Roasting, brewing or ageing is often the most beautiful thing you have, and it is exactly what customers never see. A short company film and honest photos of your people and process make your brand tangible, on your website, at a tasting and on social. A visual identity that suits your character holds everything together, from label to beer mat. Alcohol comes with extra advertising rules, such as the Dutch advertising code for alcoholic beverages. We take those into account together.

With a web shop of your own alongside your sales through shops and restaurants. That gives you margin, direct feedback and a bond with your fans. Do mind your retailers: keep your prices in line and offer online mainly what is hard to find in store, such as larger packs, gift boxes or a subscription. With email flows around new flavours and seasons you then keep those customers.

With a stockist map on your website, which you update yourself when a shop or restaurant is added. Visitors enter their postcode and see the nearest address. That kind of widget helps your retailers too, because you send customers to their door. Announce new stockists on social and in your newsletter as well, so the news is not only on the map.

A clear list: which products, which images for which purpose and which mood. Packshots on white for retailers and your web shop need a different approach from lifestyle shots at the table or outdoors. Styling and fresh ingredients make the difference, and a fixed lighting set-up makes your range look like one family. With product photography one day often gives you images for months, also for new variants later.

Yes. Customers choose their products, a pick-up day and a time slot, and pay in advance by iDEAL. You set the rules: how late you accept orders for tomorrow, how many orders fit in each slot and which products are only available on certain days. Every morning you have an overview of what needs to be ready. Around the holidays such a web shop saves a lot of queues and full voicemails. With a few automatic emails the customer knows exactly when to come by.

Mainly through Google Maps and your Google Business Profile. Make sure your opening hours are right, including holidays, add fresh photos regularly and reply to reviews, including that one critical one. On your website, a page per speciality helps, such as 'order a cake', 'barbecue package' or 'cheese board', with your town name added. With local SEO you match how people really search: 'bakery near me' or 'butcher in Uden'. Then you are visible exactly when someone gets hungry.

Above all recognition and calm. A good visual identity makes your shopfront, bread bags, price tags, delivery van and Instagram feel like one business. That makes you recognisable in the street and familiar online. It helps your pricing too: a well-kept shop comes across as artisan rather than cheap. We keep it practical, with files your printer and packaging supplier can use straight away. And we take your craftsmanship as the starting point, not the latest trend.

Locally and with a steady rhythm. If you operate under a franchise formula, it often handles the national campaigns, but you are best placed to reach the neighbourhood yourself. Think of a weekly newsletter with your own offers, posts about local products and the people behind the counter, and a Google Business Profile that is always correct. With email marketing and social media in a fixed weekly schedule, it becomes a habit instead of an extra chore. Within your formula's house rules, of course. Fully independent? Then you have even more room for a face of your own.

Often, yes, as long as it stays simple. A customer at the till does not want to download an app and create an account first. A pass in their phone's wallet or a loyalty scheme linked to your till system works more smoothly. With a digital loyalty card you reward regulars and also know who they are, so you can, for example, remind them of the Christmas order in good time.

Mainly what customers want to know before they come: opening hours, including holidays, your range and specialities, the ordering service and where to park. Also mention how customers can get allergen information. Real photos of your shop and your people do more than stock images of croissants. A website you update yourself makes it easy to put the weekly offer or the Christmas range online quickly.

By taking people behind the counter. The first loaf out of the oven, the butcher tying a roast or the cheesemonger cutting a wheel: those are images nobody scrolls past. Short videos of a few seconds are enough, filmed on a phone in good light. With a steady rhythm, for example twice a week, it becomes a habit instead of an extra chore.

Make booking as easy as ordering at your hatch. A website with your concept, photos from previous events, the area you cover and a price estimate per number of guests already answers the first questions. Show which dates are already taken too; that saves emails about a Saturday that went long ago. On top of that, social video works well: a few seconds of a sizzling grill says more than a menu. And ask for a review after every party.

Everything an organiser needs to request a quote. Your packages with what is included, for how many people, a price estimate and the options for dietary requirements and allergies. Photos of real buffets and events, ideally at venues people recognise. And an enquiry form that asks for date, number of guests, venue and budget, so you can write a good quote in one go. A website you update yourself makes it easy to put a new seasonal menu online quickly.

At a festival, ten trucks may stand side by side and a visitor decides from twenty metres away. At that point it has to be clear at a glance what you sell. A short name, a strong colour and a menu board with five dishes instead of fifteen work better than a truck covered in text. We design the vehicle graphics, menu board, clothing and social templates from one visual identity. That way people recognise you on Instagram too, and next year on the same field.

Business clients choose on reliability: does it arrive on time, is the invoice right and can it be done for sixty people with three dietary requirements? Show that with a separate page for businesses, with lunch and drinks packages, delivery times and a fixed contact person. Reach office managers with LinkedIn Ads in your region, and keep existing clients engaged with a short newsletter around the moments that matter, such as the Christmas drinks or the summer barbecue. A first trial lunch can break the ice.

Organisers often search for a combination of occasion and place: 'company party catering Den Bosch' or 'food truck hire Eindhoven'. A page per type of event and per region, with photos of previous jobs nearby, matches that. A complete Google Business Profile with reviews matters too. With local SEO you get found by people within your own service area, not by someone who lives just too far away.

Have every enquiry come in in the same place, with date, number of guests, venue and menu already filled in. In a simple planning overview you see which dates are full, what is confirmed and who needs to work. With automatic confirmations and reminders the customer knows where they stand too. That way you avoid double bookings on that one busy Saturday in June.

Ask the day after the party, while the memory is fresh, with a direct link to your Google profile. A short automatic email takes care of it, so you do not forget in the rush of the season. Put the best reviews on your website, next to the package they are about. An organiser who is hesitating would rather read what another couple says than what you say about yourself.

By treating them as one shop. Show online what is in stock at which store, offer click & collect or reservations, and make in-store returns possible. Customers often research online and buy in the store, or the other way round. A web shop connected to your point-of-sale system keeps stock and prices in sync, so you do not run two sets of books. And your store staff can see online orders too, so everyone tells the same story.

With a complete Google Business Profile for each location: opening hours that are correct, including holidays, up-to-date photos, reviews with replies and your products listed. Plus a dedicated page per store on your website with address, directions, parking and what you can specifically do there. With local SEO you appear for searches like 'bike shop near me' or a product name plus your town. For chains we set that up neatly for all locations at once.

A concept store sells a feeling, not just products. That feeling lives in the selection, the interior and the story behind the brands you choose. Online, you translate it with atmospheric photos of your store, short stories with your products and a calm web shop that feels more like a magazine than a catalogue. With a strong visual identity and good product photography your site feels like an extension of the store. And invite online visitors to events in the shop.

Let them choose rather than search. First the brand, then the model, then the problem, and straight after that the price and a time slot. For Repairlab we built a device finder per brand and model with a clear booking flow, so customers reach a repair appointment in a few clicks. A booking flow that connects to your schedule saves calls asking 'what does a new screen cost?' and gives you all the info you need in advance.

With clear agreements and good templates. A practical brand book sets out how logo, colours, photos and tone work, with examples of what does and does not work. Ready-made templates for posters, social posts and price tags help too, so a store manager can create something that is right. That way the brand stays recognisable, even when each branch runs its own local promotions.

Not always, but it can deliver a lot if you have regulars who come back often. The biggest benefit is often not the discount, but knowing who your customers are and being able to invite them personally. A loyalty programme linked to your till and web shop works the same online and in store. Start simple, with a few perks customers really value, and expand when it catches on.

By advertising locally with a reason to come: a new collection, a workshop, an event or a product you only have in store. With Meta Ads you reach people within a radius of your shop, and with Google Ads people who are already searching for what you sell. Combine that with a good Google Business Profile with directions and opening hours, so the step to your door is small.

By looking at where visitors drop off and starting there, rather than tinkering with everything at once. Often it is the basics: slow product pages, unclear shipping costs, too few product images or a checkout with too many steps. Trust matters too: reviews, clear return policies and payment methods people recognise. With conversion optimisation we test improvements one at a time and measure what they deliver. That way you get more out of the visitors you already have.

It starts with your product feed, not your bids. Google needs to understand exactly what you sell, so titles with brand, type, size and colour, good images, correct categories and complete attributes. A messy feed costs you impressions and money. Then we set up the campaigns around margin, not just revenue, so you advertise the products that actually make you money. With Google Ads and solid conversion tracking you steer on profit instead of clicks.

With pricing rules you manage yourself. A base price per square metre or per piece, surcharges per option, volume discounts and a minimum price. The customer sees the price update live with every choice, so there are no surprises at the end. For MisterGlass we built a web shop with a price calculator per product. With a price calculator and an admin panel you adjust prices when your purchasing costs change, without needing a developer.

A handful of flows do most of the work. A welcome series for new subscribers, a reminder for an abandoned cart, a thank-you email with tips after purchase, a review request once the product has been in use for a while, and an email for customers who have not bought anything in some time. We set those up in a tool like Klaviyo, connected to your web shop. After that, your email marketing largely runs by itself, and you only send campaigns when you have something to say.

Both are fine platforms, with a different character. Shopify is clear, stable and quick to launch, with fixed monthly costs and apps for extra features. WooCommerce runs on WordPress and gives more freedom in custom work and content, but needs more maintenance. We look at your range, your integrations and who manages the web shop day to day, and advise what fits best. No preference out of habit, just an honest choice.

By treating it like a house move with an inventory list. First we map all existing URLs, products, categories and reviews. During the migration every old page gets a redirect to the right new one, and we carry over titles, copy and structured data. After launch we use technical SEO checks to see whether Google picks everything up properly. A small dip in the first weeks is normal; good preparation limits the risk of a big drop.

By giving a reason to choose you that has nothing to do with discounts. A clear story about where your product comes from, who it is for and what you do differently, translated into a brand strategy you see everywhere. The unboxing is your first physical contact with the customer: well-considered packaging design makes that moment worth sharing. People who recognise your brand are less quick to compare on price.