Municipalities & Government

We design and build to WCAG 2.1 level AA, the standard government websites must meet, and test along the way with keyboard, screen reader and contrast checks. For the accessibility statement the site is usually audited by an independent party. We make sure it is ready for that audit and fix any findings.

Yes, where it fits. For a public tender or a multiple-quote procedure we deliver a plan of approach and a quote that follow the stated requirements. Smaller assignments can also be awarded directly, within your organisation's procurement rules.

Yes. From a campaign about recycling or a new scheme to an animation for a spatial vision. We write in plain language and choose the channels your audience actually uses.

We collect no more than necessary, work in line with the GDPR and, where possible, choose analytics without tracking cookies. That gives you insight into how your site is used, without following residents around.

Yes. Based on drawings and models we create 3D visuals and animations of housing, public space or infrastructure, for information evenings, websites and social media.

By including accessibility in every step: design, technology and copy. Think of sufficient contrast, headings in the right order, forms that work with a keyboard, captions on video and texts at B1 reading level. Dutch municipalities must meet WCAG 2.1 level AA and publish an accessibility statement in the DigiToegankelijk register. We build a website set up for that and test along the way, so the independent audit afterwards brings no surprises.

By going to them. Young people are on Instagram and TikTok, many older residents still read the free local paper and business owners can be found on LinkedIn and at the business association. Choose the channel per audience and adapt the message to it, instead of putting one press release everywhere. Short videos and visuals work better than walls of text. With social media and a well-thought-out content strategy you reach residents in a specific neighbourhood or age group, neatly within the privacy rules.

Start with what is already there, not with a new logo. What makes your town or village different, what are residents proud of and what are visitors, new residents and businesses looking for? On that you build a story and a visual language that businesses and organisations can use themselves. That way it becomes a brand of the whole place, not just of the town hall. With a brand strategy and a flexible visual identity we make it concrete, with templates partners can use without a designer.

By writing from the resident's point of view. What changes for me, what do I need to do and when? Put that at the top, in short sentences, and save the legal details for those who read on. A short animation or infographic helps people who prefer watching to reading. Check texts against B1 reading level and, if possible, with a few residents. It feels like extra work, but it saves a lot of calls to the contact centre.

By creating one clear page per frequently asked question, with the answer at the top and the details below. Use the words residents use, such as 'report a change of address' instead of an internal product name, and keep the information up to date. With structured data search engines and AI assistants better understand what is on the page. With AEO you increase the chance that the council's official answer is shown, instead of an outdated forum post.

With agreements before you start with tools. Decide which data may never go into an AI tool, which uses are allowed and who checks the results. Then choose a few small, visible uses, such as drafts for news items or summarising public documents. In an AI workshop teams learn what is and is not possible. With an AI strategy we make a plan that fits within your privacy and information security framework.

Make it as easy for businesses as posting on social media. Each business gets its own login to update opening hours, offers and events, while town centre management keeps an eye on things. With a fixed layout the site stays calm and recognisable. A website with a well-structured CMS and local SEO for search terms like 'shopping in' plus your town makes the centre a destination online too.

Show what changes from their own perspective. A map with technical drawings is hard for most people to read. A 3D visual from the street, the dyke or the cycle route shows in one image what is coming. Combine that with a project page that gives the planning, expected disruption and a fixed point of contact, and keep it up to date. It will not take away every concern, but people do know where they stand.

By picking out the main points and visualising them. Where does the money come from, where does it go and what does a resident notice of it? A few clear Infographics & data visualisation and a short summary in plain language do more than a hundred pages of tables. The full document stays available for those who want it, ideally as an accessible web page rather than only a PDF. That way you account for your choices and people actually read it.

Yes. With drone footage you show the scale and coherence of an area: a stretch of dyke, a nature area or a new neighbourhood under construction. By filming at set moments you build a timeline of the works that you can share on your project site and social media. We take the rules for drone flights and the privacy of local residents into account, and agree locations and timing with you in advance.

With its own name and visual language that sits above the partners' logos, and clear agreements on how to use it. A practical brand book with templates for presentations, letters, site hoardings and social posts makes it easy to get it right. One central project website prevents every partner from telling their own version of the story. That way residents recognise the programme, no matter who is doing the work at that moment.

Yes. We build Dashboards & internal tools that pull data from your own systems or open data sources through API integrations and update automatically. We include accessibility from the design stage: sufficient contrast, keyboard operation and a table or short text with the key point for every chart. That way everyone can use the information, including with a screen reader. We start with the figures residents and the board ask about most.

By using the moment and giving one concrete action. In a dry summer or after a heavy downpour the attention is there anyway. A short message about what someone can do now, such as installing a water butt or removing a paving tile from the garden, works better than a general appeal. With social media and a short animation you reach residents in the area where it matters, with a link to more information.

Carefully and in phases. After a merger or change of course you want clarity, but residents and customers still need to recognise and find you. Start with a clear brand strategy, involve staff early and plan everything that has to change: website, forms, letters and signage. A Rebranding does not have to turn everything upside down at once. Sometimes an evolution of what is already there suits an organisation that needs to inspire trust better.

Yes. In a customer portal a tenant submits a repair request with a photo, updates their details or checks their payments, whenever it suits them. That saves your customer service calls and emails. We build that kind of environment to be accessible, with a secure login, and connect it through APIs to the systems you already use. Important: people who prefer to call or visit should simply be able to keep doing so.

By tidying up first and only then moving. Many public websites have hundreds of pages and PDFs, some of them outdated. We map what is visited, what can go and what can be improved, and set up a redirect from every old URL to its new place. That keeps links in letters, search engines and bookmarks working. With a careful website migration you move without residents landing on an error page, and become a lot more accessible at the same time.

By making the social story concrete. A maintenance technician, neighbourhood consultant or developer wants to know what they contribute, who they work with and what an ordinary working week looks like. Let colleagues tell that themselves, with photos or short videos from practice. Write vacancies in plain language and keep applying short. With employer branding and a clear careers environment you stand out next to commercial employers.

By showing activities where people are already looking. A clear calendar on the website, with filters by audience and location, is the basis. Around that, a regular social media plan, local ads for specific audiences and a newsletter people tailor to their interests all help. Together with schools, community centres and the municipality you also reach people who would not come to the library on their own.

With a proper audit. Look at which pages are actually visited, which information is outdated or duplicated and where the biggest accessibility problems are. Often a large part of the site turns out to be removable. Then make a phased plan: first the topics most visitors come for, then the rest. That turns a website migration into a manageable project instead of a mountain.

Together with the people who have to carry it. A regional brand only works when businesses, education, government and residents recognise and use it. Start with conversations and research into what really sets the region apart, then choose a few clear storylines. The visual language has to be flexible, so a tech company and a tourist office can both use it. With a brand strategy and a practical brand book we make sure the brand does not end up in a drawer.

With stories that show what it is like to work and live there, told by people who already do. An entrepreneur explaining why they chose this region convinces more than a list of location benefits. Put those stories on a multilingual website with practical info about setting up, housing and vacancies. Share them through LinkedIn, trade fairs and partners. That way you build, step by step, an image that sticks.

By putting projects and people at the centre instead of meetings and budgets. A short film or photo series per project, an overview page of what has happened and who is involved, and a newsletter for partners. Figures belong in it, but only if they are correct and mean something. With a clear content strategy and video, partners and residents can see where the money and the energy go.

By making it easy for them. A toolkit with logos, templates, a photo library and ready-made copy lowers the barrier enormously. Put everything on one download page and use examples to show how other partners use it. A short brand book works better than a thick document nobody opens. And ask partners now and then what they are missing, so the visual identity grows with how they actually use it.

With pages that answer visitors' questions, by theme and by place: cycling, walking, accommodation, food and events. Visitors search for 'walks in' or 'days out with kids' plus a region, and increasingly ask an AI assistant. Keep the information current and seasonal. With SEO content and GEO you increase the chance that Google and AI assistants cite you as the source, rather than a large booking platform.

With one clear story in which the region comes first and the participating companies get a place underneath. Make sure the visuals can be read from a distance, materials are in English and there is a presentation every participant can use. Agree in advance how you will follow up contacts, because that is often where things go wrong after the fair. We design the stand, the presentation and the materials as one whole.

Make it concrete and small. A question like 'what do you think of the spatial vision?' yields little. 'Where would you like more greenery in this street?', with a map and a few images, does. Show what happens with the responses, even if not everything is adopted. Combine online with a drop-in evening, because not everyone does it digitally. With a project page and a 3D visual of the options, people know what they are giving their views on.

By starting from their situation, not from the organisation. A resident does not know whether to go to the community team, debt counselling or the employment office. A signposting tool with a few simple questions points the way to the right help, with contact details included. It is a signpost, not a formal decision, and you say so clearly. Write everything at B1 reading level and test it with people who will actually use it.

It can, if you scope it well. An AI assistant that only answers from your own public information, does not ask for or store personal data and refers to a staff member when in doubt is a responsible first step. Choose a solution that runs within the EU and document how you check the answers. Start with one topic, such as waste collection or parking, and expand if it works. With an AI strategy we decide together where it makes sense and where it does not.

With a non-judgemental tone and a first step that feels small. People with money worries are often ashamed and put off getting help. A campaign that offers recognition, with everyday situations and a calm message like 'you are not the only one', works better than warnings. Show what happens when you get in touch and make it possible to ask a question anonymously. A well-thought-out content strategy and copy in plain language make the difference here.

Through their own channels and preferably through their own people. Young people are on TikTok, Instagram and Snapchat and switch off at anything that sounds like a council leaflet. Let youth workers and young people speak for themselves in short videos and keep the tone light and honest. Handle images of minors with care and always ask for consent. With a small TikTok campaign around an activity you increase reach in the neighbourhood.

Short, concrete and with one message per piece. Use short sentences and everyday words, put the most important action at the top and leave the rest out or move it further down. Icons and a short video help people who prefer watching to reading. Test texts with the audience themselves, because what seems clear to you is not always clear to them. With good copy at B1 reading level you reach far more people, including those who read well.

By presenting itself as a skilled business, with the social story as a bonus rather than the only argument. A client wants to know which services you provide, what quality to expect, how quickly you can respond and how you work. Give each service its own page with real photos from the workshop. With clear positioning and, for products, a web shop for businesses and consumers, you show that social and skilled go together just fine.