A premium website for the specialist in exclusive car care

JURGH Detailing works on exclusive cars: ceramic coating, paint protection film and full detailing. Those clients have a critical eye, online too. And behind the scenes things had to run just as smoothly, from quote request to work order.

We started with the branding: a strong wordmark with a red bar that holds its own on white and on black. Then came the website, with large imagery, calm animations and a direct button to book an appointment.

We shot the photos and video ourselves. That way the cars look as good on the site as they do in the studio.

Paint protection film, ceramic coating, detailing and Upgrade your car each have their own page explaining what the treatment does, with sub-services such as wrapping, damage repair and window tinting below them. The portfolio shows cars like a Porsche 918 Spyder and an Aston Martin DB11 in full size. The FAQs are searchable and split into three groups, and the about page shows who works on your car.

The request works in layers. On every service page you first choose a package, from Silver to Platinum for the film, and then the options: extra parts such as headlights, door sills or the windscreen. You add the make, model and licence plate straight away. Every package and sub-service also has its own quote form, and landing pages per car brand and per region lead to the same request.

Every request flows on into JURGH's systems. Based on the request, a quote is ready in Offorte, and the customer goes into Enormail, the CRM JURGH uses to send its customer mailings. We built the work-order system ourselves: the JURGH Portaal. And customers have a portal of their own.

The brand doesn't stop at the screen. We design plenty of print, from business cards to magazines, plus social banners and promotions. All in the same style, so JURGH comes across as polished everywhere as the cars that come through its doors.