
From Budget Hearses to Nova: a new name, brandbook, a restrained website, print and a trade-fair booth, plus branded alerts about new stock for customers who leave their email address.
- Client
- Nova Funeral Cars
- Year
- 2023
- Sector
- Automotive & Mobility
- Applications
- Tools
- WebflowFigmaLightroom
- Live
- novacars.eu
A hearse drives on one of the hardest days of someone's life. For the company that supplies those cars, we created a brand full of calm and respect, with a new name: Nova.
Nova Funeral Cars from Oss supplies hearses to funeral directors. The company used to be called Budget Hearses, while its range is all about elegance and prestige. The subject is sensitive, and calls for calm, respect and clarity.
We started with the name: Nova, with Nova Funeral Cars and Nova Special Cars as two lines. We captured the new brand in a brandbook. Understated, spacious and without frills, as the subject demands.

The website has a sober design, with a clear structure per vehicle, in Dutch, English and French. We did the photography ourselves, so every car is shown calmly and in detail.
Every car has its own page with specifications, dimensions, the layout in the back and a lease example. Customers leave their email address, and as soon as new stock arrives, they automatically get an email in Nova's style. That way they never miss a new car.
For trade fairs we designed the booth, plus flyers in the same style. Nova now has a dignified brand that looks the same everywhere, from website to booth.

Today may be the day to meet your strategic partner.
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Martijn, Noud and the rest of the team are ready for you.


















































