With structured data you add a layer of meaning to your website. In JSON-LD following schema.org we tell search engines and AI systems exactly what your organisation, services, products, articles and frequently asked questions are.
From rich results to entities
Structured data can lead to rich results such as stars, prices, breadcrumbs and events in Google. Just as important: it helps search engines and AI understand your brand as an entity and connect it to your services, people and locations.
Scalable in your CMS
We build structured data dynamically into your CMS, whether that is Webflow, WordPress or a headless solution with Next.js. New pages automatically get the right markup, validated with the Rich Results Test and the Schema Markup Validator.
Why it works
Why it works.
Clear
Search engines and AI understand your content better.
Eye-catching
A chance of rich results in Google.
Scalable
Automatic on every new page.
Tools & platforms
What is JSON-LD?
JSON-LD is the format used to add structured data to a page, as a separate piece of code that does not change the visible content. It is the format Google recommends and it is easy to manage and generate dynamically.
Does structured data always produce rich results?
No. Google decides whether and when rich results are shown, and some types have restrictions. For example, Google now shows FAQ rich results mainly for government and health websites. The markup always helps your content be better understood, though.
Can you add structured data to my existing website?
Yes. We analyse which page types you have, determine the right markup per type and implement it in your existing Webflow, WordPress or custom website.
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