More and more searches end with a direct answer. With Answer Engine Optimization we increase the chance that the answer comes from you: in featured snippets, People Also Ask, voice assistants and answer boxes.
Questions as the starting point
We map which questions your audience asks, through People Also Ask, keyword tools, your customer service and sales conversations. Every question gets a clear, concise answer, followed by depth for those who want to know more.
Structure machines understand
Direct answers in the first sentences, clear question-style subheadings, lists, tables and FAQ sections with structured data: that makes your content easy to recognise and display as an answer, in Google and in AI assistants.
Why it works
Why it works.
On top
Visible in the answer box above the results.
Authority
You are the source that provides the answer.
AI-ready
The same structure helps in AI answers.
Tools & platforms
What is AEO?
AEO stands for Answer Engine Optimization: optimising your content so search engines and assistants use your text as the direct answer to a question, for example in a featured snippet, People Also Ask or a voice answer.
What is a featured snippet?
A featured snippet is a highlighted answer box at the top of Google's search results, with a piece of text, list or table from a web page and a link to the source. Google decides which page appears there.
Does AEO not cost me clicks if people already see the answer in Google?
For simple questions, sometimes. But your brand is seen as the source, and for more complex questions people click through for more depth. Moreover, you build authority that also helps your visibility in AI search engines.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.