More and more people ask an AI assistant for advice before choosing a company. With Generative Engine Optimization we increase the chance that ChatGPT, Perplexity, Gemini, Claude, Copilot and Google AI Overviews mention your brand and link to your website.
Understandable for language models
AI mainly mentions brands it can place unambiguously. We work on entity SEO, consistent brand information on your website and external platforms, extensive structured data and an llms.txt file, so AI systems can clearly see who you are, what you do and for whom.
An answer hub as a source
A knowledge base or answer hub with clear, factual answers to the questions in your field is citable content par excellence. We help you set up and fill such a hub; M7 does the same with answers.m7branding.com. We also work on mentions in places AI systems consult, such as trade media, review platforms and relevant directories.
Why it works
Why it works.
Recommended
Visible where your customer asks for advice.
Early mover
Build on a new search channel now.
Consistent
One clear brand story, on your site and beyond.
Tools & platforms
What exactly is GEO?
GEO stands for Generative Engine Optimization: optimising your website, content and online presence so generative AI search engines understand your brand, mention it and cite it as a source in their answers.
Can I force a mention in ChatGPT?
No. Organic mentions in AI answers cannot be bought or forced. What you can do is make it as easy as possible for AI systems to understand and trust you. That is what our GEO approach focuses on.
What is an answer hub?
An answer hub is a knowledge base with clear answers to frequently asked questions in your field, each on its own well-structured page. Such a hub helps visitors, while being easy to find for search engines and easy to cite for AI. M7 runs one itself at answers.m7branding.com.
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