Boutique Hotels Gelderland: venues with a story

Boutique Hotels Gelderland brings together venues such as Hotel de Wereld, Villa Ruimzicht, Villa Wanrooy and The Church. Listed buildings, each with its own character, but with one feeling and one level of service. That had to show in the brand and on the website.

Brand and website, built in Webflow, got a warm and understated look, in sand and gold. You don't start with a hotel, but with what you want to organise. With the search bar 'I'm looking for a venue for my...' you choose your occasion, and for each venue you see what's possible.

At its core is a GEO- and SEO-optimised content structure built around 'organising'. A wedding, a meeting, team building, a brainstorm away-day, a gala or a farewell: every occasion has its own page with the same clear structure, showing the venues that can host it and the programme or package at each one.

Every venue page links back to the occasions it suits, and a page on the regions of Gelderland ties the surroundings to the venues. That way visitors, search engines and AI assistants understand at once which place fits which plan.