MisterGlass: a new brand and a web shop for made-to-measure glass

MisterGlass sells made-to-measure glass online: single glazing, HR insulated glass and triple glazing, but also interior glass, mirrors, glass fittings and tools. For professionals and private customers alike.

We started with the brand. A logo exploration mapped out directions between playful and businesslike, simple and complex. We captured the new logo, the colours and the typography in a brandbook: green and light green, with deep pink for the buttons. The archetype is the Regular Guy, with honesty as its core value: glass shown against an even background, no frills.

Then we developed the website and web shop in WordPress with WooCommerce. Ordering takes three steps: you put together your type of glass and shape, set the dimensions and pick a delivery time that suits you. In the glass configurator you choose options such as cavity width, spacer frame and cavity layout, enter the dimensions in millimetres and, if you like, choose a special shape or Georgian bars. The price is calculated as you go.

The brand carries on beyond the shop: we designed print, such as posters, and the livery for the vans, and made an animated video on measuring glass.