Too much choice creates doubt. A product finder or quiz asks visitors a few targeted questions and gives personal advice: the right product, package or service. Meanwhile, you learn what your visitors are really looking for.
Personal advice at scale
We translate the questions your sales people ask into a short, interactive flow with a decision tree behind it. Every outcome leads to fitting advice with a clear next step: order, book an appointment or request a quote.
Segmentation for your marketing
The answers are pure gold. We connect them to your CRM and email platform, so you automatically segment leads and follow up with content that fits their situation. That turns a quiz into the starting point of your funnel.
Why it works
Why it works.
Less doubt
Visitors get clear, personal advice.
Richer leads
You know what a lead wants before you call.
Low threshold
A quiz feels like help, not a form.
Tools & platforms
How many questions should a product finder have?
As few as possible, as many as needed. Often 4 to 8 questions work well. We test the flow and look at the data to see where people drop off, so we can optimise in a targeted way.
Do visitors have to enter their email address?
That is up to you. You can show the result straight away and ask for contact details afterwards, or send the full advice by email. The first often drives more usage, the second more leads. We advise on what fits your goal.
Can a quiz go into my existing website?
Yes. We place the product finder as an embed on WordPress, Webflow or Shopify, or as a standalone page you can also use in campaigns.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.