A strong brand deserves a message that sounds the same everywhere: on your website, in your socials, in the newsletter and on the phone. We create a communication strategy that aligns your key message, audiences, channels and planning.
One story, tuned per audience
We start with your goals and your audiences: customers, prospects, employees, partners or the local community. For each group we decide what they need to know, feel and do. We translate that into a message house: a central message with supporting arguments and proof that everyone in your organisation can use.
Channels, rhythm and ownership
Then we choose the channels that suit your audience, from LinkedIn and email to your website, press or internal communication. We set out who does what, at what rhythm and how you measure whether it works. For tricky moments too, such as a reorganisation, a price increase or a new name, we prepare the communication in advance.
Why it works
Why it works.
One voice
Everyone tells the same story.
Focus
Fewer channels, more impact.
Prepared
No panic at key moments.
Tools & platforms
What is the difference between a communication strategy and a content strategy?
A communication strategy sets the broad line: what you want to achieve, with whom and with what message. A content strategy then works out which content you create, in what form and when. So the communication strategy is the framework, the content strategy fills it in.
Do you also help with internal communication?
Yes. Especially with changes such as a new name, a merger or new systems, it is important that your own people hear it first and properly. We make a separate plan for that, aligned with the external communication.
Do you also carry out the strategy?
If you want, yes. From copy, campaigns and social media to email flows and the website: we have it all in house. But the strategy is set up so your own team can take it forward perfectly well too.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.