From detailing and exclusive car care to dealers and mobility services: we give automotive brands an online experience as sharp as the product itself.










Peoplebuywiththeireyes.Sowemakeitshine.
In automotive, people buy with their eyes. Customers compare online, look at images and video and want to know right away what something costs or when they can come in. M7 builds brands, websites and tools that turn that experience into enquiries: from a premium identity for a detailing studio to a website for funeral car services with a restrained, respectful look.
We combine design with technology. Think of product configurators that let customers build, for example, their own exhaust system, online booking tools for treatments and appointments, and 3D visuals and drone video that make your product or location shine. With local SEO and targeted campaigns we make sure the right customers find you.
Challenges in this sector
What we often see.
A premium look online
Your work is high-end, but your website does not show it. We combine strong branding with photography, video and 3D into an online experience that matches your price point.
Complex products and options
Trims, variants, parts and packages are hard to explain. With a configurator or quote calculator customers put together their own choice and you receive complete enquiries.
Scheduling and appointments
Phone calls and emails take a lot of time. With an online booking widget customers schedule a treatment, test drive or appointment themselves, synced with your calendar.
Getting found locally
Customers search close to home. With local SEO and an optimised Google Business Profile you are visible at the moment they search.
Projects
Work we're proud of
A premium website for the specialist in exclusive car care
Website for Nova Funeral Cars
ZUYVER: a website for hand-built custom Jeeps
GRID: charge, fuel and order
JMTuning: one house, four departments
Maarschall: titanium with its own sound
Nova Special Cars: the sister label in the same premium line
AI Car Inspect: inspecting a car with your phone
MP Car Care: detailing, lit up in the dark
Porsche Centrum Amsterdam: the Secret Rooftop Party on film
McLaren 720S: a wrap for The Challenge 2023
SUBLIME: the brand that skyrocketed
Supercars presented with sublime dynamics
Goosebumps: a video montage of the Audi S5 CoupéRelevant services
How we help
Frequently asked questions
Frequently asked
Do you work for automotive companies of every size?
Yes. From an independent detailer or car care specialist to dealers, importers and mobility services. We tailor the approach and budget to your situation and ambition.
Can you build a product configurator for car parts?
Definitely. We build configurators that let customers put together, for example, an exhaust system, wheels or a treatment package, with live pricing and an enquiry that lands straight in your inbox or CRM.
Do you also shoot photos and videos of vehicles?
Yes. We handle product photography, corporate films, drone footage and 3D visuals, so your vehicles, workshop and results are shown at their best.
Can customers book an appointment online?
Yes. We integrate a booking widget into your website, synced with your calendar, with automatic confirmations and reminders by email or WhatsApp.
For car dealerships, used car dealers, garages, inspection stations and workshops that want more sales and service enquiries, from franchise dealer to independent car business. Everything for dealers & garages
What should a good website for a car business be able to do?
Two things at once: sell cars and fill the workshop. That means an up-to-date used car stock that flows in automatically from your inventory system, with good photos and filters on make, price and fuel type. Alongside that, clear pages for servicing, inspections and bodywork, with a button to book straight away. We build that kind of website so your sales team and your workshop manager are both happy with it. And so is the customer, who mainly wants to see quickly what is on the forecourt.
How can my garage get found more easily in my area?
With local SEO for your car business. It starts with a complete and active Google Business Profile: opening hours, photos of your workshop and reviews you actually reply to. Then a separate page for each service, such as inspections, air conditioning service or tyre changes, and for the towns your customers come from. That matches how people really search. With local SEO we make sure you are visible at the moment someone looks for a garage nearby.
Can customers book inspections and servicing online with their registration number?
Yes. The customer enters their registration number, the form pulls make, model and inspection due date from the open data of the RDW (the Dutch vehicle authority), and then they choose a service and a time slot. No retyping, and no calls about the wrong car type. We connect the booking widget to your workshop planning or calendar. And with an automatic reminder when the inspection is almost due again, the customer comes back by themselves, without you keeping a list.
How do I get more trade-in and used car enquiries?
Make the first step small. A trade-in form with registration, mileage and a few photos feels a lot lighter than 'give us a call'. For your stock, ads that automatically show your inventory work well, so someone who looked at an SUV sees it again later in their feed. We set that up with Meta Ads and Google, linked to your inventory feed. Every enquiry lands neatly with your sales team, with the details they need to call back straight away.
How does a garage or car business find good mechanics?
Show what the work is really like with you, because good mechanics can choose. A careers page with photos and short videos from your own workshop, honest info about hours, training and tools, and an application that takes two minutes on a phone. With employer branding and targeted campaigns on Instagram, Facebook and TikTok you also reach skilled people in your area who are not actively looking. Your own mechanics are your best ambassadors.
How do I stop enquiries from different channels slipping through?
By having everything come in in one place. Leads from your website, the big car portals, WhatsApp and the phone go into one CRM, with an owner and a fixed follow-up time for each enquiry. If something is left too long, the salesperson or sales manager gets an automatic nudge. You also see which channel actually brings in sales, and where your ad money is better not spent.
How long does it take to build a new website for a car business?
That mainly depends on the integrations and the amount of custom work. A site with your used car feed, a booking module and pages per service is usually live within a few weeks to a few months. We start with an introductory meeting and a clear plan, so you know when each part will be ready. The configurator at letsgo.m7branding.com gives you an early indication of what a website costs.
For detailers, car care studios, valeting companies, coating and PPF specialists and wrap studios that want their craftsmanship to look as polished online as it does on the car. Everything for car care & detailing
How do you get a visual identity for your detailing studio that feels premium?
Premium comes from calm and consistency, not from as much chrome as possible. A clean logo, a limited colour palette, strong typography and above all images of your own work. We carry that visual identity through everything: website, workwear, company van, business cards and the card you leave in the car after a treatment. For JURGH Detailing, for example, we built a dark, luxurious website with large imagery and calm animations. That way a customer sees your eye for detail before the first appointment.
How do you show the result of polishing or coating properly?
With honest before-and-after images: same light, same angle, ideally with a swirl light. A slider on your website that lets visitors see the difference themselves does more than three paragraphs about paint correction. Short vertical videos of water beading off a fresh coating work well on Instagram and TikTok. We shoot those with you on location, or show you how to capture them well yourself. That is where social video and photography come in.
Should I put my detailing prices online?
Usually yes, even if it is a 'from' price. Customers want to know if they are in the right ballpark before they call. The tricky part is that price depends on the size and condition of the car. A price calculator works well here: choose the vehicle class, indicate the paint condition, pick a package, and you get an estimate plus an enquiry with everything in it. You keep room for custom work, the customer gets a realistic picture. That saves conversations that go nowhere.
Does advertising work for a detailing business or wrap studio?
Yes, if you take a visual approach. A detailer or wrap studio sells something you have to see, so Instagram and Facebook fit well, especially with video of a full transformation. On Google you target people who are already searching, such as 'ceramic coating' or 'car wrap' plus your area. We start small, measure which ads bring in enquiries and shift budget to what works. With Meta Ads you also reach enthusiasts who do not know yet that they need you.
How do I get more Google reviews for my detailing studio?
Ask at the moment the customer is happiest: when they collect their gleaming car. An automatic email or WhatsApp message a day later, with a direct link to your Google profile, makes it easy. Reply to every review, including the critical ones, because future customers read along. Together with local SEO that helps you stand out when someone in your area searches for 'car detailing'.
Can customers book a detailing treatment online?
Yes, although detailing needs a smarter calendar than a hair salon. A full paint correction can take a whole day or more, a hand wash an hour. In a booking module you link the right duration and capacity to each treatment, and ask for a deposit on bigger jobs. For coatings and PPF you start with a short inspection or photo request, so the schedule is right.
How can a wrap studio show what a wrap will look like?
With a visualisation before anything goes on. A 3D render or an accurate mock-up on a photo of the car or van shows colour, finish and graphics from different angles. That prevents second thoughts afterwards and makes it easier to win over a business client with a whole fleet. You can then reuse those visuals on your website and socials.
For car parts web shops, tuners, ECU remapping specialists, exhaust and wheel specialists and performance parts suppliers who want customers to know for sure what fits their car. Everything for parts & tuning
Can a configurator show which wheels or parts fit my car?
Yes, and that is exactly where a lot of returns and emails come from. In a product configurator the customer first chooses make, model and year, or enters their registration number. After that they only see what actually fits, with the right sizes and any fitting options. For Titanium Exhaust we built a configurator like that for exhaust systems: step by step by make, model and preferences, with a direct quote request. The result is a confident customer, and an enquiry that is correct.
Which web shop suits a large range of car parts?
One that is good at search and filtering. Customers search by part number, OE number, brand or type, and give up if they find nothing after two attempts. You also want stock and prices to update automatically from your suppliers or ERP, because keeping thousands of items up to date by hand is not realistic. We choose the platform based on your range and systems, and build the web shop with smart filters, fast product pages and integrations that take over the boring work.
Is a 3D configurator worth it for tuning parts?
Sometimes yes, sometimes no. For products that are mainly about looks, such as wheels, body kits, spoilers or exhaust tips, it helps a lot when customers can see, rotate and recolour the part. For an air filter or a set of brake pads, good photography is enough. We look honestly at what it will bring. If it does become 3D, we build a 3D configurator that runs smoothly on a phone, because that is where most enthusiasts browse in the evening.
How does a chip tuner or tuning company get more enquiries?
By answering the question everyone has: what will it do for my car? A power check where visitors pick make, model and engine and immediately see what is possible works like a magnet. Each result can also be its own page that gets found in Google and in AI search. We connect that kind of check tool to your calendar or enquiry form. On top of that, honest explanations about warranty and reliability help, because that is where people hesitate most.
How can my car parts web shop get found more easily in Google?
Start with the technical side, because a large range with filters quickly produces thousands of near-identical pages. With technical SEO we decide which filter pages Google does and does not need to see, and keep your site fast. Then we build pages per make, model and product group that match how enthusiasts search. With structured data Google also understands price, stock and brand, which helps in Shopping and in the regular results.
Can garages and dealers order from us on trade terms?
Yes. In a B2B portal a garage logs in and sees its own prices, discounts and delivery times. It orders by part or OE number, sees its order history and downloads invoices and fitting instructions. Connected to your stock or ERP, every order lands in the right place straight away, without retyping. That way you serve consumers and the trade from one system.
How do I get the sound and finish of an exhaust across online?
With images and sound rather than specs alone. Short videos of a cold start and a drive show what a system sounds like, and sharp product photography shows the welds and finish up close. Put those videos straight on the product page, next to the fit check. Then a buyer has everything in one place and does not need to look on YouTube for someone else's recording.
For leasing companies, car rental firms, car and scooter sharing providers, fleet managers and businesses in EV charging and electric driving. Everything for mobility & leasing
How should a leasing company approach lead generation?
Start with the number everyone looks at: the monthly price. A lease calculator where visitors choose term, mileage and trim produces enquiries with everything you need for a quote. Around it, landing pages per model or audience, such as freelancers or private lease, and ads that point straight to them. Anyone still hesitating gets followed up with lead nurturing: useful emails at the right moment instead of three phone calls. That way fewer leads slip through the cracks.
Can business customers manage their fleet themselves in a portal?
Yes. In a client portal a fleet manager sees at a glance which cars are on the road, when contracts end and where servicing or damage claims are pending. Drivers report damage or mileage themselves, with photos attached. That saves your team a lot of email and phone calls. We connect the portal to your existing systems so the data is right without double entry. And we design it so that even someone who logs in twice a year quickly finds what they need.
Can customers rent a car or van from us online and pay straight away?
Definitely. A good reservation system shows availability per vehicle and period, calculates the price including extras such as mileage or insurance, and lets the customer pay straight away by iDEAL or credit card. A deposit is possible too. Automatic confirmations follow, with the practical info for pick-up. For car sharing or rentals with key boxes it can go further, with a mobile app that works with your smart locks, as long as they offer an integration. We look together at what you need now and what can wait.
How do you explain electric driving and charging clearly on your website?
By not starting with kilowatts, but with the customer's situation. Do they have a driveway? How far do they drive each day? Business or private? A product finder with a few of those questions leads to the right charger, the right subscription or the car that suits them. After that, short explainer pages and an animation help more than a technical datasheet. That way a switch that still feels unfamiliar to many people suddenly becomes a lot clearer.
How does a car or motorhome rental company get found locally?
People renting a van, car or motorhome usually search close to home. A complete Google Business Profile for each branch, with opening hours, photos of your vehicles and reviews with replies, is the foundation. Add a page per vehicle type and per town your customers come from, for example in North Brabant. With local SEO you match searches like 'moving van hire' or 'motorhome rental' plus the town name.
Can a chatbot handle questions from renters and lease drivers?
For the standard questions, yes. An AI assistant that works from your own terms, rates and practical info answers questions about deposits, mileage, refuelling or charging and pick-up times, outside office hours too. When it comes to damage, a dispute or an exception, it hands the conversation to a staff member with the question already attached. We test thoroughly in advance what it says, so it never promises something you cannot deliver.
How should a motorhome or caravan business approach marketing?
Follow the season. In the winter months people orient themselves and compare models; in spring they decide. A landing page per model with a walk-through video, the layout and a clear price or rental rate does a lot of work. We point Meta Ads and Google campaigns to it, with more budget in the weeks when people actually choose.
For funeral car services, rental companies for hearses, wedding cars and classic cars, limousine services and other businesses with special vehicles and a personal service. Everything for funeral & special vehicles
How do you make a website for funeral transport that feels dignified?
With calm. Restrained colours, plenty of white space, clear language and strong, respectful photography of the vehicles. No loud buttons, but a clear route to contact, at night too. For Nova Funeral Cars we made a sober website with a clear structure per vehicle, so funeral directors and families quickly see what is possible. The subject calls for care in every detail, from word choice to the way an enquiry is confirmed.
How does a funeral car service get found by funeral directors?
Funeral directors are often your main clients, so your communication has to work for them too. A website with specifications per vehicle, the regions you cover and how quickly you are available gives them what they need. With SEO we make sure you are found on searches like hearse hire or funeral transport in your area. A well-made brochure or presentation folder also works well at an introductory meeting. Personal contact remains the foundation; we make sure the rest fits with it.
How do you rent out wedding cars or classic cars through your website?
First show what you have, with photos that capture the feeling of the day. After that, a couple mainly wants to know: is the car free on our date and what does it cost? A booking widget with availability per car, fixed packages and extras like a chauffeur or decorations answers that in one go. You can ask for a deposit to lock in the date. And because wedding season peaks, we plan campaigns well in advance, while couples are still exploring.
How do you fill the calendar for wedding and classic cars outside wedding season?
By showing that your cars suit other occasions too. Think of proms and gala nights, anniversaries, photo shoots, company events and a ride as a gift. A landing page per occasion, with matching photos and packages, gets found by people searching for exactly that. That way demand is spread more evenly across the year.
How do you make sure funeral directors can reach you quickly?
Make contact easy to find on every page, with your phone number at the top and a short request form that only asks for what you really need: date, time, location and vehicle. With automatic confirmations the funeral director knows straight away that the request has arrived, in the evening too. For regular clients, a simple portal where they request trips themselves and see the status can be useful.
How do you make a limousine or chauffeur service come across as premium?
Premium lives in the details: a restrained visual identity, well-groomed drivers in the photos and vehicles shown well from every angle. Show your cars in the setting where they belong, at a hotel, a church or a gala, with good photography. Keep the website calm and the booking simple. Anyone who books a limousine mainly expects everything to just be right.
Should a funeral car service be active on social media?
Not in the same way as a wedding car rental. Funeral transport does not lend itself to cheerful posts, but a quiet presence on LinkedIn does help you keep in touch with funeral directors, your main clients. Think of a new vehicle, training for your drivers or a word of thanks to a partner. For wedding and classic cars, social media works well, with images of beautiful days.
Who we work for
From independents to market leaders
- Car dealerships
- Franchise dealers
- Used car dealers
- Garages
- Vehicle inspection stations
- Tyre specialists
- Car body repair shops
- Motorcycle dealers
- Detailing studios
- Car care specialists
- Car valeting companies
- Ceramic coating specialists
- Wrap and PPF studios
- Car parts web shops
- Tuning companies
- ECU remapping specialists
- Exhaust specialists
- Wheel suppliers
- Leasing companies
- Car rental companies
- Shared mobility providers
- Fleet management companies
- EV charger installers
- Motorhome and caravan dealers
- Funeral car services
- Wedding car rentals
- Classic car specialists
- Limousine services
Today may be the day to meet your strategic partner.
![]()
![]()
![]()
![]()
Martijn, Noud and the rest of the team are ready for you.











