Not every lead is ready to buy right away. With lead nurturing you build trust step by step, and with lead scoring sales knows exactly when it is time to pick up the phone.
Points for profile and behaviour
We assign points based on who someone is (role, industry, company size) and what someone does (viewing pages, opening emails, requesting a demo). At a threshold, sales automatically gets a notification, with all the context included.
Content for every stage
A nurturing series only works with relevant content. We determine per stage which cases, explanations, videos and answers to objections help your lead move forward, and write and design the emails that go with it.
Why it works
Why it works.
Focus
Sales spends time on the warmest leads.
Trust
Leads get to know you at their own pace.
Nothing lost
No lead disappears unnoticed.
Tools & platforms
What is the difference between an MQL and an SQL?
An MQL (Marketing Qualified Lead) shows interest and fits your audience, but is not yet ready for a sales conversation. An SQL (Sales Qualified Lead) has been assessed by sales and is ready for a concrete proposal. Together with your team we define when a lead moves from one stage to the next.
How long does a nurturing journey take?
It depends on your sales cycle. For a simple product it can be a few days, in B2B sometimes several months. We match the rhythm and content to how your customers make decisions.
Do I need a lot of content for lead nurturing?
Less than you think. Often you already have valuable content in the form of cases, blogs, presentations or FAQs. We reuse what exists and fill gaps in a targeted way.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.