For Monvy we captured the brand in a brandbook and designed and built the cash flow management platform: invoicing, automated follow-up, workflows, working capital, factoring and integrations with KVK, VIES and CreditSafe. We built the marketing website in Webflow.
- Client
- Monvy
- Year
- 2023
- Sector
- Tech, SaaS & Startups
- Applications
- Tools
- FigmaIllustratorWebflow
- Live
- monvy.com
Sending invoices, chasing payments and arranging working capital fast. Monvy brings it all together in one place, and that calls for a brand people trust and software that keeps it simple.
In motionMonvy · Apps & portals
Dashboard
- Waarde uitstaande offertes
- Waarde geclosed
€k
€,k
Recente gebeurtenissen Live
Opvolgingen Overzicht
We started by talking through Monvy's vision. What should a business owner feel when they log in and see their unpaid invoices? We captured it in a brandbook, positioning Monvy as a trusted partner in financial management, with a tone of voice that informs without keeping its distance.
Blue and green became the brand colours, triangles and circles the brand shapes. The typography is clean and highly legible, because in a financial platform every amount has to read right the first time. That calm carries through every screen, from login to dashboard.
Then we designed the user experience and built the platform. A simple invoicing flow, automated payment follow-up and requests for working capital, factoring and invoice financing. Workflows set how follow-up runs for each debtor, because not every customer deserves the same reminder.
Custom API integrations with KVK, VIES and CreditSafe pull in up-to-date company data. A support bot built on ChatGPT helps users along with their questions.
We also built the marketing website, in Webflow. Animations and device mockups show the platform before you even log in.
Monvy now has one brand and one platform where invoicing, follow-up and financing come together. Business owners work with up-to-date customer data and see at a glance what is still outstanding.
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Monvy's brandbook: logo and logo variants, the brand mark, Poppins as the house typeface, the brand character and the tone of voice. Carried through to business cards, letterhead and a brochure about the platform.
Monvy wants to give businesses one place for invoices, payments and financing. That calls for a brand people trust, and one that everyone who works with Monvy can apply in the same way: on paper, on the website and in the platform.
We captured the brand in a brandbook. The name comes from French: mon and vy, 'my' and 'life'. The brandbook describes the logo and its variants on blue, dark grey and white, the brand mark as a standalone shape and Poppins as the house typeface in four weights. We summed up the brand character in three words: clever, no nonsense and trustful, with the Ruler as its archetype. The tone of voice is set on three scales: formal or casual, youthful or established, simple or complex. We then carried the identity through to business cards, letterhead and a brochure that shows the platform and its features.
A brand with clear rules for logo, colour, typography and tone, telling the same story on paper and in the platform.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.