Platform development for The Digital Clinic

The Digital Clinic offers fully online hair-loss treatment: intake, prescription treatment and home delivery, together with a GP and a pharmacy. Loose tools would fragment that process. It needed a platform of its own, where everyone has their own role.

We designed and built the website and the platform in sprints: in Webflow, with Wized for the portal logic and Make for the automations and the integrations with existing systems. The platform has three types of user: the client, the GP and the pharmacy. We also ran the project itself, from planning to delivery.

The website shows how it works in four steps: an online intake, a treatment based on your profile, discreet delivery and a portal for your subscription. The intake is a questionnaire that adapts to your answers and warns you where needed. After that, clients manage everything in their personal environment: their treatment and subscription, one-off orders, the check they fill in every three months on how things are going, and their deliveries with track & trace. That is also where they chat with the team when they have a question.

GPs and pharmacies log in with two-step verification, to an environment that is theirs alone. A dashboard lists the requests, with those needing action kept apart from the archive. They review intakes, checks and evaluations, and see per month what has been handled. Only after approval does an order go out, so delivery and logistics stay in line with the treatment.

The website also gained a knowledge base that answers the questions people have about hair loss, and a second intake, for erectile problems. We also took care of marketing and tracking, so they know where clients come from. The Digital Clinic now has one central environment for clients, GP, pharmacy and team, and a website that explains the online treatment in plain language.