How do your competitors position themselves, what do their brand and website look like and where do they drop the ball? We map your playing field and show where the room is for your brand.
The playing field at a glance
Together we select your main competitors, including new players and the companies customers compare you with. For each competitor we look at positioning, messaging, visual identity, price perception, website, search visibility and reviews. Everything comes together in one overview that shows who claims what.
Where is your space?
When everyone says they offer 'quality' and 'a personal approach', nobody stands out. With a positioning map we show which spots are already taken and which are still free. That shows where you can stand out, and which promises are better left unrepeated.
Why it works
Why it works.
Overview
You know exactly what your market looks like.
Differentiation
You see where you can be different.
Sharper choices
No more promises everyone already makes.
Tools & platforms
Which competitors do you include?
Usually five to ten companies: your direct competitors, a few notable newcomers and sometimes a brand from another industry that does well with your audience. You know your market best, so we make the selection together.
Do you also look at competitors' online marketing and SEO?
Yes. With tools like Semrush and Ahrefs we see which keywords competitors rank for, roughly how much traffic that brings and which ads they run. That often reveals surprising opportunities for your own content and campaigns.
Can I order a competitor analysis on its own?
Certainly. Many clients use it as the starting point for a brand strategy or new website, but it also works fine on its own, for example for a business plan or an internal strategy session.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.