For ECOS, ISSA's institute for everyone working with young children, we developed the co-branding of the ECOS Collaboratives: brand strategy, guidelines in a brandbook, the Fatherhood Collaborative as the first example, web design and animated videos.
New collaborations keep emerging within ECOS, each with its own theme. The question was how to make every one recognisable without losing sight of where they belong.
The ECOS Institute is ISSA's platform for learning and collaboration, with courses, a community and partnerships around young children. Within it, Collaboratives emerge: groups of partners working together on one theme. Each Collaborative wants its own face, yet it should be clear that it belongs to ECOS.
We started with brand strategy: how do ECOS and the Collaboratives relate to each other? That led to a co-branding system, captured in general guidelines and a brandbook. Every new Collaborative now knows where it is free and where it falls in line.
We worked out the Fatherhood Collaborative in full first, as an example for what follows. We also designed the ECOS Institute website: light, warm and accented in yellow. Animated videos tell the story in motion.
The result is a brand foundation that new Collaboratives can build on, with a fully worked-out example to follow. A new Collaborative never has to start from scratch.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.