Sami, the online inspector

We started with the brand: a wordmark in which the letters sa and mi are stacked, each in a colour of its own. Light and friendly, on a small app screen as well as on the website.

We worked out the customer journey in screens and clickable steps. In the app you go through the test step by step. A progress bar with a percentage shows where you are, and a list ticks off each part: memory, vibration, cameras and flash, Wi-Fi, GPS and Bluetooth, charging and battery. For interactive tests, like the screen or the volume and power buttons, the app tells you exactly what to do.

Then you report the damage claim with a single button. No forms full of jargon, but a route you can follow without instructions.

On the website Sami is 'the online inspector': analysing damage, easily and intuitively. Visitors read about the benefits, the process and the features, see what Sami means for damage claims and download the app from the App Store or Google Play. From the first visit to the test itself, it feels like one product.