Double-counted conversions, missing events or a cookie banner that filters out half your measurements: many dashboards look slick but calculate with shaky data. In an analytics audit we check your measurement end to end and tell you honestly what you can and cannot trust.
From tag to report
We check your GA4 property, Google Tag Manager, consent settings, conversions and connections with Google Ads, Search Console and your CRM. We test the key routes on your site ourselves: does an enquiry or purchase come in correctly and only once? And does what GA4 shows match what ends up in your CRM or web shop?
A clear repair plan
You get an overview of what works, what is broken and what is missing, with the impact and the fix for each point. If you want us to pick it up, we then rebuild the measurement, with a measurement plan and a dashboard you can build on.
Why it works
Why it works.
Reliable numbers
Know which data you can trust.
Better decisions
Steer budget on facts.
Quick clarity
A complete picture without a long project.
Tools & platforms
Why do GA4 and my CRM or web shop differ?
A small difference is normal, for example due to visitors who refuse cookies or use an ad blocker. Large differences usually point to duplicate tags, misconfigured conversions or missing events. That is exactly what we figure out in the audit.
Do you need access to my accounts?
Yes, read access to GA4, Tag Manager and possibly Google Ads and Search Console is enough for the audit. You keep ownership of all your accounts.
How often is an audit needed?
With a new website, a new cookie banner or major changes to your campaigns. And as soon as you see numbers you do not trust. On top of that, a yearly check is a good habit.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.