Branding and a new website for the Kippenkar by Wijkamp Farming Solutions: strong product presentation, a payback-time calculator, several languages and an opt-in that delivered requests from day one. With a dealer portal that routes requests to the right dealer through an automatic geofence, lead and marketing tools for dealers, digital brochures and video. We also built wij-kamp.nl, and we have been working on it all continuously since 2022.
- Client
- Kippenkar
- Year
- 2022
- Sector
- Agriculture & Nature
- Applications
- Tools
- WebflowWordPress
- Live
- kippenkar.nl
A chicken house on wheels that lets farmers produce and sell their own eggs. A product that sturdy called for a site that's just as well built.
Years earlier we built the first websites for the Kippenkar by Wijkamp Farming Solutions. By now the wagon had become a success, in variants for different customers. It was time for a site that showed it and performed better.
Starting at the drawing table, we worked together on a high-end site in Webflow. In an extensive CMS structure we linked every variant to its optional accessories, from solar panel to automatic exit door. That way visitors see exactly what can be configured.
Which wagon suits you? The payback-time calculator tells you, and it opens from every page. You choose whether you want to sell free-range or organic eggs, how many hens you want to keep and what price you charge per egg. Then you see which Kippenkar is recommended and in how many years it pays for itself.
An opt-in unlocks the product brochures, and automated, personal emails follow up every request. Anyone requesting a brochure enters their location and preferred language. An automatic geofence links the request to the dealer for that area, and the brochure is ready online straight away. The site speaks Dutch, German, English and now French too, with the translations on subdomains and SEO on every page. On an interactive map you look up a dealer by name, town or country.
Dealers log in to their own dealer portal. There they find their documents, marketing material such as photos, videos and brochures, and a lead cockpit: their requests over time, filterable by period, status, priority, type and product, with the details and a timeline for each lead. We also took care of the branding, designed the digital brochures and made video.
On the first day after launch, more than fifty brochure requests came in. Since then the website has been the main information hub and lead channel for Wijkamp Farming Solutions.
We also built Wijkamp's own website, wij-kamp.nl, in WordPress. And since 2022 we have kept working on it continuously.
- 50+
- brochure requests on day one
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.