Transport & Logistics

Yes. With real stories from colleagues, clear info about routes, schedules and equipment, and applying in a few minutes on a phone. We run targeted recruitment campaigns around it.

Yes, if it is set up well. For BCTN we developed the concept for an AI Customer Service Control Tower that combines email, ERP and terminal data and prepares draft replies. A staff member always checks before anything is sent.

Yes. We build customer portals where customers see orders, status and documents, linked to your TMS or WMS. That saves a lot of 'where is my shipment?' emails.

If those systems offer an API or export option, usually yes. We first map which data lives where and then build the integrations that are actually needed.

Yes. We design graphics for trucks, trailers and vans in your visual identity, so your fleet becomes a business card on wheels.

Everything a driver wants to know before calling. Is it national or international, are you home every night, what kind of truck do you drive, what does the schedule look like and roughly what do you earn? Put that on a clear vacancy page per role, with photos or video of your own equipment and colleagues. Keep applying short: name, phone number, licence, done. A vacancy page that can be read on a phone during a break works better than a PDF.

Often they do, because you also reach drivers who are not actively looking but are open to something new. Target the region around your depot and interests that fit the trade. Short videos of a colleague in the cab do more than a stock photo of a truck on an empty road. With Meta Ads and social video we set up that kind of campaign and measure which ads actually bring in applications.

By being specific. A shipper in food or chemicals is looking for a partner who knows their requirements: temperature logging, certifications, ADR and cleaning. Give each specialism its own page with those details, examples of loads and the certificates you hold. That helps in Google and with a buyer comparing suppliers. With SEO content and clear positioning you become the haulier for that one type of cargo, instead of one of many.

Definitely. Your trucks pass a lot of people every day, including future drivers and customers. A calm, recognisable design with your name and website stands out more than a trailer full of text. Make sure it matches your website and vacancies, so people who see you on the road recognise you online. We design vehicle graphics in your visual identity for trucks, trailers and vans, and deliver print-ready files to your sign maker.

Yes, as preparation for your planners' work. AI recognises the loading and delivery addresses, dates, goods and references in an email or PDF, and prepares them as a draft order in your TMS. A planner checks and confirms, especially for unusual orders. Start with the customers who send the most orders and expand if it works well. With AI integrations and API integrations it fits into the systems you already have.

Give them insight themselves. In a customer portal shippers see the status per shipment, the expected arrival time and documents such as the consignment note and proof of delivery. An automatic email with a link at departure and delivery makes it even easier. The data comes from your TMS and the on-board computers, so nobody has to keep anything up to date by hand. Your planners are interrupted less often and your customers know where they stand.

With real people, real equipment and a schedule that fits around the trips. A day with a driver, footage of the workshop and the planning office, and an owner explaining in a few sentences what the company stands for. Make several versions: a longer corporate film for the website and short, vertical social videos for vacancies. That way one day of filming works for months for recruitment and sales.

By answering a web shop owner's questions straight away. Which platforms do you integrate with, how quickly does an order leave the building, what does it cost per order and how are returns handled? A price calculator based on order volume, product size and storage gives a first estimate and produces an enquiry with the right details. Show how it works with logos of your integrations and a short video of your warehouse. That makes switching feel a lot less daunting.

Yes, if your WMS can share the data. In a customer portal customers see their stock, open orders, shipping status and returns, without emailing or calling. Through API integrations the data comes straight from your systems, so nobody has to retype anything. Customers can also download documents or pre-notify a delivery themselves. That builds trust with your customers and brings calm to your customer service team.

Shippers often search very specifically, such as 'hazardous goods warehousing Brabant' or 'cross-docking Venlo'. Create a page for each service and specialism that answers that question, with capacity, certifications and location. That works in Google and increasingly in AI assistants too. You can also reach logistics managers and buyers well through LinkedIn. With SEO and LinkedIn Ads you build visibility with exactly those people.

By being quick, clear and close by. People want to know what shifts there are, how far the commute is, what they will earn and what the atmosphere on the floor is like. Put that on a short vacancy page that works on a phone, in your staff's languages. With employer branding and Meta Ads in the region around your warehouse you also reach people who do not search job sites. Call applicants back the same day, because they often apply in several places.

More than you think. Think of reading in orders and pre-alerts, status emails to customers, gathering data for invoicing and standard reports per customer. Often it is work where someone moves data from one system to another. With workflow automation and AI agents you take that over, while your team handles the exceptions. Start with the process that takes the most time and measure what it delivers.

Answers for a shipper or web shop that does not know you yet. Which services do you provide, for which sectors, from which locations and with what capacity? Which certifications do you hold and which systems do you integrate with? Give each service its own page with those details and a fixed contact person. A website with an quote calculator or a short request form makes the first step small.

It brings together everything a customer service team needs: the mailbox, orders from the ERP and data from the terminals. AI reads along, spots signals such as a missing seal number or an approaching deadline, and lines them up as prioritised tasks. For common questions a draft reply is ready for a staff member to check and send. We developed this concept for BCTN. Read more about AI agents and how they fit into your processes.

Small and concrete. Pick one process that takes a lot of time and is clear-cut, such as status questions or filling in missing details. Map where the information lives and who checks what. Then build a first version in which AI prepares and a person decides. If that works, you expand. With an AI strategy and AI integrations in your existing systems you keep AI from becoming a separate toy next to the real work.

From above and up close. Drone footage shows how big a terminal is and how the flows run. Footage of the people on the quay, in the crane or on board shows who does the work. That combination works for customers, for new colleagues and for the local community. With drone video and a corporate film we create footage you can use for years on your website, in presentations and at trade shows.

By showing the work as it is, including the shift work and the weekends. People who choose this trade want to know what equipment they will use, what the schedule looks like, what training they get and who their colleagues are. Short videos from the quay, in the crane or on board do more here than text. With employer branding and targeted campaigns in the region around the port you also reach career changers.

Yes, if the data is available in your terminal or order system. Through API integrations you retrieve the status, and with automated flows you send a message at fixed moments: arrival, delay, release or ready for pick-up. Customers choose whether they see that by email or in a portal. That reduces the number of status questions and gives your customer service time for the exceptions.

Concretely and without exaggeration. A shipper wants to know which connections there are, how long a container is in transit, how pre- and on-carriage are arranged and what it means for their emissions. Only use figures you can back up. A map of connections and a few examples of loads make it tangible. With a clear content strategy and LinkedIn Ads you reach the logistics managers who still send everything by road.

By making requests easy and concrete. A removals calculator where the customer enters home type, number of rooms, floor, distance and extras such as packing or a furniture lift gives an estimate straight away. You get an enquiry with everything you need, without calling first for the basics. Combine that with reviews, photos of your own team and equipment, and clear pages per region. Then a customer chooses trust, not just the lowest price.

With speed in everything. A page per town or region that immediately says how quickly you can collect, a phone number at the top and a form that takes a minute to fill in. A strong Google Business Profile with reviews helps in Google Maps. For truly urgent requests Google Ads works well, because you appear exactly at the moment of searching. With local SEO you also build visibility you do not pay for per click.

Yes. With a booking widget customers choose a date or time slot, enter addresses and details and, if you like, pay a deposit straight away. For self-storage that works per unit size, with availability and rental period. Confirmations and reminders go out automatically, and the booking lands in your planning. That way you only pick up the phone for the questions that really need a conversation.

By showing you understand what they need. A laboratory, garage or web shop has different requirements from a private customer: fixed pick-up times, urgent runs, careful handling or proof of delivery. Give those sectors their own page and make requesting a business account easy. A customer portal with an overview of trips and invoices makes you a regular partner. With LinkedIn Ads and local SEO you reach businesses in your region.

Make choosing and reserving easy. Many people do not know how much space they need, so a size guide with examples like 'fits the contents of a studio flat' helps a lot. Show availability and price per unit size, and let customers reserve online with a booking widget. With local SEO you get found for 'storage unit rental' plus your town, and Google Ads catches the people who need it tomorrow.

By being transparent and showing your own people. Photos of your team, vans and equipment say more than stock images. Explain how a move goes, from the survey to the unpacking, and what you do if something gets damaged. If you are a member of a quality mark or trade association, show it. A recognisable visual identity on vans and clothing and a clear website complete the picture.

Show the screen and explain what it solves. A fleet manager wants to know what it saves them: less searching for paperwork, spotting earlier when maintenance is due, fewer empty kilometres. A short demo video or an interactive tour of the platform says more than a list of features. If the platform itself is hard to use, a critical look at the UX/UI helps. With motion design you turn a dashboard into a story.

Yes. In an online booking flow the customer chooses the type of equipment, the period and extras such as insurance or a refrigeration unit, and immediately sees availability and price. They reserve, pay a deposit and receive a confirmation with the practical info for collection. With a booking widget linked to your rental system the planning stays correct, even when bookings also come in by phone.

Through the channels where they are active professionally, with content that answers their questions. On LinkedIn you reach buyers and fleet managers by job title and industry. Share practical knowledge, such as leasing versus buying or the switch to electric trucks, rather than only offers. Offer something useful, like a checklist, and follow up interested people with relevant emails. With LinkedIn Ads and lead nurturing you build a solid pipeline that way.

Start with the user's daily tasks, not with all the data you have. A planner wants to see which vehicles need attention, a fleet manager wants costs and maintenance per period. Put exceptions at the top, keep the rest one click away and make sure it works on a tablet or phone too. Test with real users before you build further. With good UX/UI design a dashboard becomes something people open every day.

By being in view before your competitor. A CRM that flags when a contract ends in a few months gives your account manager time to prepare a fitting proposal. With lead nurturing you send customers useful information in the run-up, for example about new models or the switch to electric. In a customer portal they see their own contract terms. That makes renewing a logical step, not a last-minute negotiation.

The practical questions a fleet manager actually has. How far do you get in practice, with a load and in winter? Where and how do you charge, at the depot and on the road? What do zero-emission zones in cities mean for your trips, and how do you compare costs over the full term? Be honest about the limitations. With SEO content and GEO you get found for those questions, in Google and in AI assistants.