IMPECO: two departments, one strong brand

IMPECO from Duiven handles complex, often time-critical logistics worldwide. From sports events and trade fairs to transport and storage. Its two departments, Sports & Events and Transport, needed to sit more clearly under one brand.

We gave the brand a refresh without letting go of what makes it recognisable. Sports & Events and Transport each got their own place within one brand, with co-branding that shows the structure. For the anniversary we designed a special logo, and we took on the print as well.

Then we made the new website in Webflow, in deep purple with images of the work behind the scenes. 'Moving Goods, Powering Experiences' sets the tone, with Sports & Events and Transport side by side below it. The departments sit together under one menu, each with a page of its own and service pages with FAQs. Use-case pages, such as hosting a major event abroad, show who IMPECO makes the difference for. The site is ready and goes live soon.

Logistics for an event needs different information than an urgent shipment. That's why we built a service configurator with built-in logic, on the department pages and at the bottom of every service page. For Sports & Events it is a six-step project intake, from the services you need to an overview to review. For Transport it is a four-step quote request: the type of transport, route and volume, add-ons and your details. Every request arrives complete, so the IMPECO team can get started right away.