The Sandt: well-founded investing, in AI answers too

The Sandt designs property investment solutions, with real estate bonds under Dutch management. Investors want to know exactly where their money goes. So the story had to be clear and well substantiated.

The Webflow website gives each type of investor a page of its own: private, professional and private / family office. Alongside it sit the track record, project updates and an FAQ organised by topic, from risks and safeguards to tax. Dark blue and gold, with the buildings themselves shown large, and via Weglot in other languages too.

On the Onderbouwd Investeren landing page you request the brochure in a few fields. That brochure, with the investment details, is the giveaway that makes the step attractive. You receive a personal access link and a download link by email, and a relationship manager gets in touch personally. Each type of investor has its own form, and private and professional investors each enter an email funnel of their own.

After that you also get access to For Your Eyes Only, The Sandt's private environment, where the insights that were blurred at first open up. It holds floor plans, reports, 3D renders, videos and an interactive map of the project location. That way anyone who is genuinely interested gets exactly the depth they are looking for.

We structured the content so AI search engines can cite The Sandt as a source. Clear questions, clear answers, structured FAQ data and a layout machines read as easily as people do. That is AEO and GEO in practice, and it works: Google's AI answers cite The Sandt as a source.

We also manage the campaigns on Google and LinkedIn. They bring investors to the right landing page, after which the funnel takes the story further.