Silvr: turn your company vehicle into cash

Sometimes an invoice won't be paid for weeks, while the money is needed now. Silvr solves that without a loan and without a credit registration. A new concept, so the brand had to make clear straight away how it works.

We started with the name: Silvr, built on 'verzilveren', the Dutch for cashing in, which runs through everything the brand says. Then came the logos and a brandbook. From the homepage headline to the first question of the application: you cash in your vehicle. And an explainer video covers the concept, for those who'd rather watch than read.

We built the website in Webflow. On the homepage you slide past the vehicles you can cash in: the van, the company car, the truck and any other business vehicle with a licence plate. Each card sums up in one sentence what Silvr means for that vehicle.

Then the application flow begins: an interactive five-step calculator. First you choose which vehicle you want to cash in, a car, commercial vehicle, truck or camper, and then you enter the licence plate. One click on 'Check' and the RDW's open vehicle data fills in the make, model, colour and year of manufacture. You only add the mileage and condition, and use a slider to choose how much value you want to cash in. With every step the application becomes more personal, in real time. At the end you check your details once more and send the application.

Around that flow sit pages for every situation in which a business owner needs some breathing room: working capital for freelancers, buying stock, paying salaries, a temporary bridge or a contractor's cash flow. Separate pages explain what you can do at the end of the term: extend, hand in or buy back. And a blog answers the questions business owners have up front.

After you send it, a confirmation email follows in Silvr's style: a thank-you, the amount you applied for, your vehicle's details, such as licence plate, mileage and condition, and what happens next. So you know for sure that your application has arrived.

Behind the scenes we built the Teamleader integration that streamlines every incoming application. Each application goes straight into the CRM, where automations enrich the lead data and send personalised email sequences. So the team can get to work right away, and the site doesn't just capture leads, it qualifies and nurtures them too.