SUBLIME: the brand that skyrocketed

SUBLIME brought Dutch supercar owners together and wanted to grow further, with events and a new online business model. That needed a brand that stands out among the very cars it puts in the spotlight.

We developed a recognisable logo and a black-and-white identity, with red as the accent. Then came branded products and content to connect with the owners. Beach flags, banners, number plates and stickers, right down to custom chewing-gum packaging and wristbands for participants.

Event announcements, such as a day of karting and a scenic drive, got the same sharp style. Partly thanks to that material, the following on social media grew fast.

For SUBLIME CARS, which buys and sells supercars, we built the website in Webflow. The homepage features an interaction with a Ferrari 458, rendered with AI in the French Alps.

Every car in the collection gets its own presentation, with the sound of its exhaust and several image galleries. And for the events, you sign up through a multi-step form.

SUBLIME built a community of Dutch supercar owners. To grow the brand and reach more owners, it needed content that truly conveys the SUBLIME feeling. That feeling lives in sound, movement and the people around the cars.

With our own media team we filmed the events using two ground cameras and two drones. That gave us lots of online content and promo videos, which SUBLIME shared on social media. The videos added to a strong sense of togetherness and to ticket sales for the events.