From Nistelrode to Lower Manhattan: two school websites

Pine Street School is a multilingual IB World School in Lower Manhattan, from the very youngest through grade 8. Battery Park Montessori, on the Hudson, is a trilingual Montessori school for children aged 1 to 5. Parents want to know everything about the education, admissions, tuition and school life.

We developed the branding for both schools and built the websites in Webflow, on a shared foundation. That makes them family, while each school keeps its own look. Pine Street School got deep green, a classic typeface and warm photos from the classroom.

The work is part of a wider collaboration in which we are redesigning the digital landscape of a larger school group.

The navigation does more than an ordinary menu. In the interactive mega menu you can search right away, and quick links take you to admissions, tours or the curriculum in a few clicks. Every section comes with a short description, so you know where you'll land.

On the Pine Street School site, dynamic sub-navigation, configurable sidebars, CTAs and modular content blocks take it from there. That leaves room for everything about the early years, elementary and middle school, academics, admissions, student life and the school community.

A scalable content structure strengthens SEO and AEO. It helps search engines and AI platforms understand which programmes there are, for which ages and how admissions work.

On both sites, HubSpot and Calendly integrations support enquiries from parents, CRM workflows and appointment scheduling. That keeps the journey from first visit to appointment running smoothly.