Icewall: concept first, then the rest

Icewall wanted a brand with a clear concept: what do you stand for, who are you for and what does that look like? We worked out the brand strategy and the concept first. Only then did the design begin.

Then we designed the branding and set the art direction, with custom graphics and cinematic animations. The website is dark, with a glowing earth, and tells the story: the project, the community, the roadmap, the collectibles and the charity. Three steps show how it works: discover, claim a fragment and leave a mark for those who come after you.

The explorer is an extensive, interactive and visual map. You drag, scroll and zoom, locate your own fragment and see what has already been claimed. That is also where you claim your fragment: choose it, enter your details and pay through a full Stripe integration. Automated emails then send your confirmation and your digital proof, and every fragment gets its own referral link.

On the community page you read the messages founders left behind, as a list or on the map.

We also looked beyond the launch. We prepared the step to NFTs, with a dedicated page for the Mint Machine that will later turn claimed fragments into digital collectibles. And we created the visual and strategic roadmap: new islands to unlock, digital collectibles, community features and physical products.