A new brand, a website and a research bank for Mission Critical Nutrition and OMNI-1, a supplement for the military and tactical professionals.
- Client
- Mission Critical Nutrition
- Sector
- Food & Retail
- Applications
Mission Critical Nutrition is introducing OMNI-1, a new supplement for the military and tactical professionals. That called for a new brand, and a website that explains the product and how it works seriously and clearly.
We designed the brand: a wordmark in capitals with a lime green ring as the mark. The website got dark green and black, with lime green as the accent. The hero shows the OMNI-1 bottles large, with energy, vitamins and hydration as key words. Two charts show the difference between the quick dip of traditional supplements and the even release of OMNI-1. The navigation leads to product, science and about, and visitors request accreditation. A research bank goes with it.
A bold yet calm brand and a website that clearly explain the product and how it works.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.