A new identity and website for Taylor Technologies, explaining advanced solar micro-electronics in a clear and professional way.

Client
Taylor Technologies
Year
2020

Solar micro-electronics sounds complicated, and it is. Taylor Technologies still wanted to explain it simply, to clients and R&D partners alike.

Taylor Technologies develops solar micro-electronics and supplies them to engineering companies. To attract both B2B clients and R&D partners, Taylor wanted a new visual identity and a new website.

In a few creative rounds we made the identity clear and minimal: dark blue and yellow, with plenty of calm. Custom icons translate the technology into images you read at a glance.

Taylor Technologies

For the website we involved the management team in an agile, co-creative process, to break the technology down into understandable pieces. Wireframes first to check structure and logic, then style frames to choose the look. With a CMS, the site's editors update the content themselves.

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