Logo and brandbook for Sparked, a Dutch hospitality services company.
- Client
- Sparked
- Year
- 2020
- Sector
- Travel & Leisure
Hospitality is about people and emotion. For Sparked we created a brand with a spark, and a brandbook the whole team can work with.
Sparked is a Dutch hospitality services company. Everything revolves around hospitality, people and emotion. So the brand had to show a spark, and the logo literally contains a lightning bolt.
We developed an identity that goes beyond a logo and a few colours. The brandbook covers everything about the identity, and about how Sparked communicates with clients. From the tone of voice to lines like 'Your moment. Our passion.'
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Brand strategy & positioningLogo designVisual identityRebrandingBrand book & guidelinesNaming & taglineTone of voice & copyEmployer brandingBrand researchCompetitor analysisWebflow websiteWordPress websiteWeb shop (Shopify & WooCommerce)Landing pagesUX/UI web designWebsite migrationHosting & maintenance (web plans)Domain management, DNS & emailMultilingual websiteWeb accessibilityWCAG audit & accessibility statementPage speed & Core Web VitalsCookie compliance & Consent ModeCustomer portalSaaS platformMobile app (iOS & Android)Dashboards & internal toolsUX/UI app designMember portal & loyalty programmeAPI integrationsMVP developmentUX researchUser testing & usability testsUser stories & requirementsDevOps, CI/CD & monitoringMarketing automationEmail marketing & email flowsSales funnels & opt-insCRM implementationWorkflow automationLead scoring & nurturingTracking & analyticsConversion rate optimisation (CRO)Analytics audit & data checkSEO (search engine optimisation)Technical SEOAEO (Answer Engine Optimization)GEO (Generative Engine Optimization)Local SEO & Google Business ProfileLink building & digital PR
SEO content & copywritingStructured data & schema markupSEO auditContent structure & sitemapSocial media marketingGoogle Ads (SEA)Meta Ads (Facebook & Instagram)LinkedIn AdsTikTok AdsContent strategy & content calendarCopywriting & blogsCommunication strategyAudience research & personasCorporate filmProduct photographyDrone video & aerial photography3D visualisation & product rendersMotion design & logo animationLottie animations for web & appShort-form social videoAI imagery & AI videoBusiness cards & stationeryBrochures, magazines & annual reportsFlyers, posters & leafletsPackaging design & labelsTrade-show booths, signage & vehicle graphicsPresentations & pitch decksIllustrations & iconsInfographics & data visualisationProduct configuratorQuote & price calculatorProduct finder & quizCheck tools & quick scansBooking & appointment widgetInteractive website widgets & pop-ups3D configuratorAI chatbots & assistantsAI agentsAI integrations in your softwareAI strategy & roadmapAI workshops & trainingAI content productionDigital strategyIT project management & consultancyAgile working & scrumChange management & adoptionRoadmap strategyRoadmap managementDesign sprints & workshops
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