Logo and brandbook for LaserLux, a laser engraving and cutting company: the brand mark, the logo variants, orange and black as brand colours, the typography and the tone.
- Client
- LaserLux
- Sector
- Industry & Engineering
LaserLux engraves and cuts a range of materials with a laser. The question to the customer is simple: do you want to capture your words, shapes and lines more permanently than on paper or on your computer? That called for a brand as precise as the work itself.
We designed the logo with its own brand mark and the subline 'laser engraving and cutting', with variants on orange, black and white. In the brandbook we set down the vision, the logo variants, the brand colours, the typography and the tone, with the promise: your lines, captured in material. Imagery of the laser at work shows what the brand is about.
A warm, technical brand with clear rules for logo, colour, typography and tone.
Today may be the day to meet your strategic partner.
Martijn, Noud and the rest of the team are ready for you.