Fairlink: a clear brand for fair labour migration

Fairlink works towards safer and fairer recruitment of migrant workers. Workers need to know their rights, employers want to prove their recruitment is fair, and governments and NGOs want to see what happens along the chain. A complicated, international story.

We brought that story back to its core and built a brand around it: calm, trustworthy and human. Then came the website in Webflow.

On the website, every audience has its own route. Workers read about their rights and get simple guidance, employers see how to stay in control of recruitment in other countries, governments find what they need and partners see how to reach migrant workers in a fair way. Every page has its own FAQs.

Anyone requesting a demo first chooses who they are: recruiter, employer or partner. From that moment the flow adapts. A recruiter describes their placements and how they meet the ILO principles for fair recruitment, an employer the scale of their recruitment and their biggest challenges, a partner their service and how it is priced.

Five steps, each with the questions that matter for that audience, and at the end a confirmation of its own with the next steps. That way every conversation with Fairlink starts with the right context.

We also designed postcards in the same style. That way Fairlink tells its story off-screen too, on something you can hold and pass on.