Speedbar: tailor-made for time trialists

Speedbar makes aerobars for time-trial bikes, custom-fitted to every rider. The product comes from the pro world and, thanks to 3D printing, is now within reach of other cyclists too. That calls for an online presentation with the same precision.

At the heart of the Webflow site is a configurator in which you put together your Speedbar PRO and submit your request. In three steps you choose the grip, the carbon base and the interface. At every step you choose standard or custom: a standard grip in two shapes, or a custom grip adjusted in length, angle and shifter position, and a standard interface or a 3D-printed interface that fits your bike and position exactly. The price follows every choice.

At the end you see your Speedbar in an overview and leave your details, after which a confirmation email in Speedbar's style follows. Comfort, strength and safety each get a short explanation on the site, and every component has its own product page, so you know why every detail matters.

Alongside the PRO there is Speedbar Tailor Made, for time trial, track and triathlon. That's not a product from a configurator. The site explains the ordering process step by step, from the mould of your arms to the bar on your bike, and then you request contact.

We also made a video documentary about Speedbar, which also features on the PRO page of the site. Moving images show what a product photo can't tell.