On-the-fly passwords: the new wave in cyber security

MindYourPass uses patented technology to generate strong passwords on the fly. It is a complete security solution for organisations that goes beyond a password manager. But you can't see security, and explanations quickly get technical.

Together with the management team we mapped the key stakeholders. We designed the website's sections and flows around them, with a separate route for personal users and business customers. Supporting visuals show how it works, without you needing to understand the technology.

For the browser plug-in and the native app we designed the complete UI/UX, across more than ten scenarios and user flows. Feedforward tells you what is about to happen, feedback confirms what just happened, and smooth transitions keep things calm. So you log in anywhere with a strong password you never have to remember.

We also took care of the branding, with light blue, mint green and the eye from the logo as a recurring image. We carried that style through to ad banners, social posts and print. The website became the main information hub for new customers and users, with downloads, FAQs and pricing.

And the work carries on: we manage MindYourPass's LinkedIn advertising, so the story reaches business customers beyond the website too.

We built the current website, site.mindyourpass.io, too, in Webflow and in Dutch and English. It presents the solution in three steps: measure, improve and enforce. Municipalities and government, SMEs and education each have their own page, addressing their own standards, such as BIO for government and IBP for education.

Anyone who wants to go further books a demo straight away or requests a free trial in a short flow: first two questions about the organisation, then the details, which are passed on via Make. Pricing, FAQs, customer stories and a page for getting started with measuring complete it.