A sophisticated data system for horse and rider, simply explained

Hylofit developed a system that measures the heart rate of horse and rider, for insight into riding performance. Advanced, especially in the fairly traditional equestrian world. So the brief was twofold: persuade and explain.

We made one video that does both. First the product's strengths, then a clear walkthrough for setting up Hylofit step by step. With real footage and 2D and 3D animation, and an end result we're proud of.