Expociety: the app that connects influencers and venues

Expociety wanted a digital ecosystem where influencers and venues easily work together around events, with clear agreements on influencer marketing. The app is made for owners of venues, restaurants and bars who want to do more with influencer and social media marketing. It had to work for users of every technical background. With an onboarding that runs smoothly.

We started with an analysis of user needs and trends, and wrote user stories. On that basis we designed an interface with clear navigation, in hundreds of screens and components in Figma. A map shows events nearby, filters help you search and for every event you see who has been invited.

Then we built the iOS app: creating, managing and promoting events, inviting influencers, collaborating, analytics dashboards and secure messaging. After thorough testing for stability, security and performance, the app went live in the App Store.

The architecture is built to grow. So the app keeps evolving with every new update. An API integration syncs the events from the app with the website's Webflow CMS, so app and site always show the same thing.

Expociety brings influencers and venues together for special events. The brand had to radiate that connecting energy. And it had to stand out in a market where everyone is asking for attention.

We translated Expociety's vision and values into a complete identity. A logo shaped like a ring of dots, a gradient from deep purple to bright pink and modern, accessible typography. We captured it all in a brandbook, so the brand tells the same story everywhere.

Then we carried the brand through: on the website, on social media, in a giveaway campaign and in animations. Visuals with 'Discover, Connect, Influence' and 'Unlock your influence' set the tone. We also designed and built the app, so brand and product tell one story.

We built the interactive website in Webflow. It reuses several components from the app, so Expociety looks the same on every channel.