Electriffy: going beyond energy

Electriffy develops solar and storage projects in southern Africa. But water, nature and local livelihoods are just as much part of the story. Investors, governments, industry and local communities all had to understand that.

We developed the branding, with purple as the brand colour and large images of sun and landscape. The website opens with 'Go beyond energy', and that is exactly the promise. It is about power, and about everything that power makes possible.

The site explains what Electriffy does: solar and battery storage, power purchase agreements and project development. Then in which regions and how the regenerative approach works together with YOUR.earth. Investors, governments and utilities, industry and data centres, and landowners and communities each have their own page.

Stories add depth to the project, and the contact form asks straight away what your conversation is about. That way every question reaches the right person.

We stayed involved after the launch. We take care of Electriffy's social media and organic content on LinkedIn, so the story of sun, storage and region carries on beyond the website.