A full rebrand from red to acid green and shop.digitalnewsgroup.com: the marketing website with an easy WooCommerce shop for press placements on a selection of sites, with no login or account. The shop runs on an API that fetches every website, domain rating, favicon and screenshot, in the same new look and feel as the platform, whose complete UI/UX we designed.
- Client
- Digital Newsgroup
- Sector
- Business Services
- Applications
- Tools
- WordPressWooCommerceElementorStripe
Ordering backlinks and PR placements as easily as a pair of shoes. For Digital Newsgroup we built the shop that makes it possible.
Digital Newsgroup (DNG) is an international link-building agency with its own software and a large database of blogs and news sites. Buying placements was only possible in the application, with a login and an account. It had to be easier: anyone should be able to get to know DNG online and order straight away.
We carried out a full rebrand: from the old red identity and logo to an acid-green brand, active and lively. That style carries through to the shop, which we built in WordPress with WooCommerce.
The shop runs on an API and offers a selection from the application, with no login or account. Every website comes in automatically, with its domain ratings, favicon and a screenshot. You filter by price, traffic, domain rating, category and language, see each site's figures and price, and order right away. The content details come later.
Ordering takes three steps: choose your websites, pay online and supply your text or have it written. The shop is available in five languages, with a knowledge base full of SEO terms and pages on digital PR and DNG's white-label software.
The new look and feel didn't stop at the shop. In a separate project we also designed the complete UI/UX of the platform where clients order and track their placements, in the same green theme. That platform is live, and shop and platform feel like one product.
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The complete UI/UX of the Digital Newsgroup platform, which is live, in the green theme of the new identity and the same look and feel as the DNG Shop: a dashboard with orders and spending, a marketplace with domains and their statistics, an order flow per article and a wallet with your credit.
Digital Newsgroup's clients order press placements for several projects and websites at once, in DNG's platform. That platform had to keep it clear, be just as easy to use as the shop on the marketing website and get the same new, green look and feel.
We designed the complete UI/UX of the platform, in the green theme. The dashboard is light, with totals at the top, recent orders with their status, the actions waiting for you, such as writing or approving a blog, and a chart of monthly spending. The marketplace shows each domain's domain rating, traffic and price, with filters for quick selection. When ordering, you choose per website whether to write yourself or use a Digital Newsgroup writer, and your wallet with your credit is always in view at the top.
A live platform where Digital Newsgroup's clients choose, order and track for themselves, in the same green style as the brand and the shop.
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