A new logo and a new website for Alpen Experience Apart Hotel: a layered mark of mountain peaks in beige and brown, captured in a brandbook.
- Client
- Alpen Experience Apart Hotel
- Sector
- Travel & Leisure
Alpen Experience Apart Hotel got a new logo and a new website. The logo had to evoke the mountains straight away, and work on light as well as dark backgrounds.
We designed a mark of layered mountain peaks, with the wordmarks 'Alpen Experience' and 'Apart Hotel' beneath it in calm capitals. The brandbook shows the variants side by side: brown on beige, beige on brown, black, and warm orange on black, with a letterpress on paper as an example of how it is applied. We also made the hotel's new website.
A calm, warm logo that shows the mountains at a glance, with variants for every background, and a new website for the hotel.
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