
Pitch deck and creative concept for Eredivisietoppers, a football-card savings campaign at a supermarket: collecting player cards, opening packs, building your line-up and following duels in an app.
- Client
- Eredivisietoppers
- Sector
- Sports & Media
Eredivisietoppers is a concept for a football-card savings campaign at a supermarket, in which collecting carries on in an app. That idea had to become tangible in a single pitch: what do you collect, how do you play with it and why do you keep coming back?
We developed the concept and built the pitch deck around the moments that make it exciting: opening a pack, in bronze, silver or gold, collecting the cards, choosing your line-up on a 3D pitch, with formation and tactics, and following a duel live, with goals and injuries. The slides show the app's screens, in red and pink on dark blue. Alongside it we made creative assets, such as animations of a pack being opened and of cards circling a phone, and a teaser for social media.
A pitch deck and concept that show how the savings campaign feels to play: on the iPad, on the big screen and in print.



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