The M7 Brandbook has been designed to summarize and document the deliverables that are the output of our branding trajectory for your organization. The Brandbook often times start with an authentic business statement, logo variants, tagline and brand colors. However, in more extensive branding projects we also include aspects such as typography, iconography, tone of voice, use of imagery, brand archetype, design styles and print / promo inspiration.
Whether you use it for internal or external cases, the Brandbook offers practical tools for many applications such as graphic design, print design, your website and marketing material. The Brandbook is a digital "book" document but it can also be printed like a real book. We developed Brandbooks already for over 50 brands of all kinds and sizes.