SUBLIME is a brand that stands for... the word says enough. We designed the full branding and external communications for SUBLIME's events and new online business model.
The brand of SUBLIME established in 2019 and its activities grew a large community of over 100 Dutch supercar owners. In order to grow their brand, a recognizable logo and a black/white corporate identity were developed along with branded products and content to promote and interact with the supercar owners. We designed catchy objects that enrich the supercar owners' experience at SUBLIME, and did not leave any detail out of scope – from beach flags, banners, license plates and stickers to custom chewing gum packaging and styled participants wrist straps. Due to this promotional material, SUBLIME's social media following base has fastly progressed to over 25.000 people.