Hylofit is a technology start-up from New-York, US, that developed an innovative hardware kit along with an app to obtain riding performance insights by means of measuring horse and human heartrates. The product is sophisticated, especially relative to the rather conservative manners of working in the equestrian world. Hylofit approached us with two challenges that we helped them solving through convincing video products. The final video served both as a convincing promotional attribute while at the same time simply explaining how to setup Hylofit step by step. The end deliverable is a perfect hybrid between high-level marketing and unique selling points, and in-depth instruction and technology specification. We are very proud of this remarkable end product - consisting of real-life footage as well as 2D and 3D animations.